Prolifto
Merchant guide

Analytics

Track revenue, orders, customers, and top products.

Growth → Analytics shows how the store is performing. Use the range selector to choose 7 days, 30 days, 90 days, or all time.

What you can see

Revenue and orders over time

The area chart plots revenue and order counts across the selected range. Switch the grouping between daily, weekly, and monthly to zoom out or in.

Revenue is calculated from order line items (quantity × price), so it reflects catalog sales rather than shipping or adjustments.

Orders bar chart

The bar chart compares order volume and revenue for the same grouping. It is useful for spotting a strong week or a slowdown.

New vs returning customers

The customer breakdown pie chart splits customers into:

  • New — first order in the selected range.
  • Returning — ordered before the range.

Top products

The top-products chart ranks products by revenue for the selected range. Use it to decide what to feature, restock, or promote.

Range and grouping

  • Range controls the time window.
  • Grouping controls the bucket size in the charts.
  • Changing either control refreshes all charts.

Analytics reads live order data. If a chart looks wrong, check the order status, payment state, and the selected date range first.

Permissions

All store members can view analytics. There is no separate analytics role.

On this page